Vinyl Is Back (And At Target No Less)

If you need proof that vinyl is making a comeback in a big way, it’s out there.

There is Record Store Day. There is an increase of volume at the used record places…

and now this…

I went to Target the other day. I always pass by the discount electronics. It’s on an end-cap facing the rear of the store at the place between video games and printers. On occasion I have found some good stuff there. I was surprised this time to see this.

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There were 2 types of record players. The classic “pretend you are an old fashioned radio” style for $119.99 and the “pretend you are a briefcase” style for $79.99. What’s wrong with how they used to look?! Big plastic covers so you can see what you’re playing and thick platters to put your record gently down on. You know, the good old days.

Above the record players at the top are Beatles and Pink Floyd I-phone skins and below that, Beatle records new and sealed.

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Actually there were 4 different Beatles albums, a Steve Miller, 2 Pink Floyds and a seemingly randomly “U2 – Rattle And Hum”. The Floyd and U2 were priced at $28.99. I guess I can understand people looking to get a clean albeit reissued Beatles album, but how many (despite it being a good album) are itching to get their hands on “U2 – Rattle And Hum”? I mean, what about “War”? Is “Rattle And Hum” their biggest seller? I just find that to be an odd choice when your record section can hold just 8 selections.

At any rate, the point of this is that you can buy records at Target. I can only imagine that if they get people to buy Beatles albums at $21.99 they will increase their offerings. Maybe they will create a whole record section.

I find this interesting since Best Buy, a store that sold records in-store just a few years ago, got rid of its record section.

I’ll keep an eye on the progress at Target.

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